← WorkSelected accounts / 01—02

Social
Management

Two accounts. Two distinct voices. Planning, publishing, and site upkeep built around the people each brand speaks to.

Hanbyul / Apparel & everyday style
PassionFruits / Community & events

Hanbyul

APPAREL · DIGITAL

Hanbyul logo

An apparel account built around product clarity and everyday wear. Instagram direction, website upkeep, and campaign imagery meet in one measured voice.

  • 01Instagram direction
  • 02Website management
  • 03Product storytelling
Hanbyul styling comparison showing two knitwear directions
PRODUCT STORY · DAILY-LIFE POSITIONING
Hanbyul brown cable-knit sweater product flat lay
Hanbyul AI-assisted editorial study in an urban setting

PassionFruits

COMMUNITY · CULTURE

PassionFruits logo

A youth ministry with a faster visual tempo. Social operations and conference graphics turn event information into a feed people can recognize and act on.

  • 01Social operations
  • 02Content planning
  • 03Campaign graphics
PassionFruits Conference 2026 Book of Judges poster in soft purple
PassionFruits Conference 2026 neon purple poster
PassionFruits Conference 2026 campaign poster