UNIQLO

LifeWear

Built around
the things you do.

A walk to work. A change in the weather. The clothes stay useful as the day moves on.

Explore the layers
A woman in a white T-shirt, open blue striped shirt and jeans walks along a residential street beside a bicycle.
Simple layers, out in the world.
01 / The layers

One outfit. A few useful choices.

A white T-shirt, blue striped shirt, red knit and light quilted vest are laid beside an open notebook on a wooden table.
The starting point

Start with one simple layer.

A clean neckline. An easy shape. The white T-shirt works on its own or leaves room for a shirt and vest.

Select a piece to read the outfit from a different starting point.

Hands compress a small grey fabric layer beside neatly folded white and striped cloth on a light wooden table.
Fold it. Pack it. Take it along.
02 / The details

Less to think about.
More room for the day.

UNIQLO describes LifeWear through everyday needs and considered details. Here, the smallest actions are the story.

How UNIQLO explains fabric function ↗
Three people choose and wear simple layered clothes in a bright room with a red clothing rail and wooden shelving.
Different people. The same everyday starting point.
03 / Every day

Clothes follow life.

A woman wearing a white T-shirt, open light blue shirt and jeans walks through a brick-lined neighbourhood.
Out the doorA shirt over a T-shirt. Nothing more than you need.
Close view of an older commuter's red sweater and grey trousers, carrying a light padded layer beside a railway platform.
Between placesAn extra layer, ready when the day changes.
A woman in a light padded jacket, red knit, jeans and white trainers stands in a doorway beside a bicycle.
A cooler morningThe complete outfit.
Closer view of the light padded jacket and red knit layered together beside the bicycle in the doorway.
Closer to the clothesPadding, a knit, and room to move.

LifeWear.
Everyday clothing, always evolving.

Research & references

Primary materials consulted for factual brand, product, and design-history anchors.

  1. 01UNIQLO — What is LifeWear?
  2. 02UNIQLO — LifeWear magazine, Issue 15
  3. 03UNIQLO — How AIRism works
  4. 04Fast Retailing — UNIQLO business model and product development